Designs by Nature Gems
Raw Stones, Smooth Designs
Featured in Vogue
"Designs by Nature Gems... jewellery with intention" — British Vogue
I didn't set out to build a jewelry brand. I set out to stay connected to the earth.
My journey began in 2011, teaching at-risk youth in New Zealand — where nature-inspired art became my anchor in the chaos. When I immigrated to Canada in 2013, I brought that practice with me, and what started as a quiet creative discipline slowly became something larger than I imagined.
Designs by Nature Gems was born from a belief that the stones beneath our feet carry something worth wearing. Each piece I design is an act of translation — taking what the earth creates raw and wild, and shaping it into something you can carry with you. The wire doesn't cage the stone. It honors it.
Eleven years later, our Toronto studio has grown into a collective of artisans who share that same intention. Every piece is still handmade, still inspected by hand, still chosen for its energy as much as its beauty. We added Gems to our name because these aren't just crystals — they're carefully chosen stones with meaning, weight, and story.
No two stones are the same. Which means no two pieces ever will be. When a piece finds its person — it's gone. We don't restock what nature doesn't repeat.
This is jewelry made to reconnect you to nature. Created with intention. Rooted in the earth.
— Laura Sultan, Founder & Designer
THE WAY WE WORK
ROOTED IN ETHICS
Beauty and integrity are not a tradeoff. Every decision we make — from stone selection to employee wages — is guided by our commitment to doing business the right way.
MADE WITH THE EARTH IN MIND
We continually evaluate our footprint, source responsibly, and choose partners who share our values. Sustainability isn't a feature of Designs by Nature™ Gems. It's the foundation.
PEOPLE FIRST, ALWAYS
Our studio runs on living wages, full benefits, and flexible schedules. We believe the people behind the craft deserve as much care as the pieces they create.
MADE BY HAND. MADE TO LAST.
Every piece from Designs by Nature Gems is wire-wrapped and assembled by hand in Canada. We don't cut corners — we cut wire, shape stone, and craft each piece as if it's the only one. That's not a process. That's a standard.
Born from Intention
Designs by Nature Gems was born from a deep love of the earth's most extraordinary stones. What started as a one-woman studio in Canada has grown into a globally loved brand — built entirely on craftsmanship, intention, and the belief that every piece deserves to be worn with meaning.
